When it comes to business, any new
technology will ultimately be judged on how well it contributes to
improving productivity and profit. If you are selling goods or
services, online web conferencing can improve your bottom line by
boosting sales and lowering costs. Here are five reasons why this is
so:
1. It allows you to meet with more prospective clients
If you have to physically travel to a client’s office or location,
there is only so much that you can do within any given period. Let’s
face it, travel is exhausting and expensive not only in terms of the
direct costs that you make when you travel, but also in the way that
your productivity is affected every time you have to pack up and
leave your office.
You can meet with more clients online than you could ever do by
trying to visit them all physically. Web conferencing is one of the
best ways to get this work done.
2. Online Conferencing allows your prospects to put a face with the
voice over the phone
A lot of selling is done on the telephone, and some people are very
effective with a simple telephone. If you are able to sell on the
phone, think of what you could achieve if your prospects and clients
could see you by simply opening their browser and entering a few
mouse clicks and keystrokes! People prefer to deal with people,
rather than faceless voices. Video conferencing allows you to
project your warmth and sincerity and will enhance whatever selling
skills you already possess.
3. Conferencing allows you to get together with more decision makers
Many purchasing decisions require the input of more than one person,
and web conferencing allows you to get all the decision makers
together in one meeting. For example, suppose John in New York wants
you to also meet with Lisa in London, you can do so very easily.
Instead of trying to arrange a face-to-face meeting, you simply have
to get all parties together in a web meeting.
Easily arranged online conferencing means that you will be able to
shorten the time necessary to close complex transactions involving
the input of several parties.
4. Online conferencing enables you to sell more “add-on” products to
your existing clients by giving you the ability to be in a meeting
with them at any time and within minutes.
The more time you spend with any prospect, the more opportunity you
have to build your rapport and to explain in detail what you have to
offer. Someone who contacts you for a simple service, upon getting
to know you well online, will probably go on to purchase your other
offerings. If that prospect is limited to a short phone call, the
chances of selling them something else is far less than it is with
them seeing you.
5. Web conferencing allows you to offer better after-sales service
Customers are not only interested in what you are selling today, but
on what kind of service you will be able to offer them tomorrow. Web
conferencing opens up great service opportunities. For example, your
technicians can “visit” your clients online. Some conferencing
applications even allow a person in one office to remotely “take
over” and operate a computer in another office.
When your prospective clients and customers understand that you have
the capacity to remain in touch with them and help them online, they
will have one more reason to want to buy from you.
Once you try your hand at it, you will probably be able to add a few
more points to this list by devising new ways to improve sales with
online web and video conferencing.
About the Author:
Dan Richmond is Co-founder of http://MegaMeeting.com. MegaMeeting
provides Web & Video Conferencing services for individuals &
businesses. For more information, please visit www.MegaMeeting.com,
or call 818.783.4311.
Source: www.isnare.com
